Thanks, Makana Photography, for a great experience in helping me showcase my profession as a communications professional in a visual way to build my personal brand.
Most of us retain and process information best through visual communication. Your personal brand tells a visual story of who you are, what you do, and how you do it. A lifestyle headshot or custom studio photo session is the perfect platform to successfully position yourself and show off your profession and/or trade to your audience.
More than Just a Headshot
Personal branding and self-positioning is so important and headshot photography brings a lot of value to the cause. There are so many ways that you can leverage your images depending on your intention and goal. You don’t have to be a business owner, realtor, or law firm to get your headshot taken – everyone can benefit from personal branding and visually communicating what you do.
Rachelle came to me with a particular vision in mind. We were able to take her vision and create the perfect environment to showcase her style, personality, and career field in a visual way. She wanted a bright, naturally lit, minimalist space with a personal touch that encompassed her day-to-day work as a writer and communications professional. She provided thought starters for me through a vision board, which helped in the creative process and set realistic expectations for both of us on what it was she was trying to achieve.
She intends to use her photos to enhance her personal brand through thoughtful visual communication and storytelling methods on her social media platforms and blog website, so I’ll package her images for the web, as well as provide high resolution images for additional use. Knowing the way in which the images will be used is important because I base how I shoot and process the images with the finished result in mind.
Read the full article here: https://www.makana-photography.com/post/the-importance-of-personal-branding-and-headshot-photography.
